Our new TV ad celebrates the good feeling that comes from a genuinely tasty, no-fuss meal at the end of a busy day.

It tells the story of a busy Dad cooking dinner for his daughters before they go to training. Showing us how Donegal Catch can offer a break from the complexity, guilt and decision fatigue that can creep into everyday cooking.

The featured music is “You know it” a classic track from another Irish Institution, The Republic of Loose.